Senior Manager, Marketing
Company: Ntirety
Location: Austin
Posted on: January 16, 2020
Job Description:
COMPANY OVERVIEW: Ntirety provides Multi-Cloud Managed Solutions
that enable IT to shift from managing operational risk to creating
a future-ready, agile enterprise. Ntirety is the only Managed
Solutions Provider for multi-cloud solutions with guaranteed
business outcomes. Our solutions are backed by the industrys first
and only Guidance Level Agreements (GLAs): actionable insights that
improve mission-critical application security, cost, and agility.
Our engineers in North America, Europe, and Asia deliver solutions
that shift tactical Enterprise IT operations to business
transformation for thousands of global customers. With fourteen
data centers around the world, Ntirety also ensures strict
compliance to PCI, HITRUST, HIPAA, FERPA, and GDPR guidelines and
regulations. We are first and foremost a service company, enabled by
technology not the other way around. We believe that service is the
core to creating a vibrant, built-to-last organization. For more
information about Ntirety, please visit www.ntirety.com. POSITION PURPOSE: Ntirety is seeking an experienced Senior
Marketing Manager to collaborate with the Chief Revenue Officer in
executing the companys B2B marketing strategy and programs
(internal/external branding, demand generation,
advertising/sponsorships, events, digital marketing) in order to
support the companys business objectives. Focused on acquiring and
retaining new customers through a strong focus on channel
marketing, management of all online and offline marketing programs
(i.e. PPC, SEO/SEM), digital advertising, webinars, content
syndication, email, social, lead nurturing, and analytics. We are
looking for a highly motivated marketing professional who is a
self-starter and has proven experience in planning and executing
successful lead generation marketing campaigns in the Cloud Hosting
or SaaS space targeting mid-market to enterprise customers as well
as Channel Partners. The ability to think strategically and
willingness to roll up sleeves to get things done are key in this
high-visibility role. The Senior Marketing Manager is a creative, diligent generalist
that will be responsible for developing and executing strategic
marketing plans for the organization. While managing a small team
of marketing specialists this individual will serve as the subject
matter expert in all marketing-related activities through various
channels with the objective of driving and attaining high sales
figures. The Senior Marketing Manager will be involved in new
product and service launches, and associated brands to meet
profitability goals through effective marketing programs. Collaboration with an array of cross-functional team members and
external vendors is essential to increasing marketing's
contribution to revenue. This position requires a candidate with a
blend of strategy, technical, creative, and analytic expertise. ESSENTIAL JOB DUTIES AND RESPONSIBILITIES: Analyze market trends
to determine feasibility and profitability of new or existing
offerings; make recommendations based on findings. Lead planning
and execute fully integrated channel marketing and demand
generation marketing campaigns with the goal of driving
attributable leads and revenue. Perform ongoing tracking and
reporting on B2B marketing initiatives. Develop and execute B2B
marketing plans that may include PPC, email campaigns,
participation in industry conferences and events, webinars, and
website updatesDevelop and promote branding initiatives consistent
with corporate business goals and objectives. Maximize brand value
through the development of ancillary revenue streams and new
opportunities. Collaborate with both inside and outside sales
representatives to identify customer needs. Work with designers,
writers, editors and other creative staff to produce marketing
collateral in accordance with brand messages. Monitor, evaluate,
and report on competitor activities; make recommendations based on
findings/opportunities discovered. Analyze and evaluate current
marketing activities, lead generation efforts and opportunities,
own the business drivers and performance metrics to drive growth
through effective marketing programs. Be a powerful advocate and
thought leader by representing assigned product lines in webinars,
speaking engagements at industry events and blog contributions.
Develop and execute the go-to-market (GTM) strategy for assigned
product line(s) from strategic plan to execution and sustaining.
Incorporate the value propositions into key customer and channel
partner touchpoints and collaborate with all aspects of
account-based marketing (creative design, PPC, display, events,
social, digital, communications, and research) to integrate and
amplify marketing efforts. Collaborate closely and facilitate
communication with the shared services team as necessary to drive
activity, sales, and revenue. Create, communicate and drive
consensus of marketing strategy with the senior leadership team,
shared services team and partner organizations. DESIRED MINIMUM QUALIFICATIONS: Bachelors degree in business,
marketing, technology or equivalent required. MBA preferred but not
required. Genuine desire to contribute, have fun, learn, grow and
win. 5 years of in-depth experience in marketing/demand generation
marketing in Cloud Hosting, SaaS or related industry; a minimum of
2 years of experience directly managing B2B Channel and Digital
Marketing programs with proven ability to deliver consistently
strong measurable results. Proven track record managing marketing
pipeline generation, including managing campaigns from concept to
ROI analysis. Experience directing and coordinating campaigns via
marketing automation platforms such as Marketo. Proven ability to
optimize for organic search on the major search engines: Google,
Yahoo, MSN/Live and ASK. Google AdWords Certification a definite
plus. Experience managing and growing a team. Proven track record
of developing and executing successful demand generation campaigns
from lead generation to overall revenues that result in meeting
strategic business objectives. Some product marketing experience is
a plus but not required. Exceptional analytical skill is a plus.
Strong experience in conveying strategic recommendations,
communicating forthcoming campaigns and results to sales and
executive teams. Solid understanding of the Mid-Market and
Enterprise segment including technology adoption, infrastructure
drivers, decision makers, and pain points. Strong written and
verbal communication skills. Must be able to work effectively in a
cross-functional organization and coordinate people and resources
from multiple areas of the company effectively. Ntirety is an Equal Employment Opportunity / Affirmative Action
Employer (EEO/AA). Ntirety offers a competitive salary and benefits
including Paid Time Off, FREE Medical to Employees, Dental,
retirement plan with 401(k) match, and much more. If you are
interested in joining a profitable, growing, and dynamic company,
we want to hear from you! Ntirety is an Equal Opportunity Employer
and does not discriminate on the basis of race, color, religion,
sex, age, national origin, disability, veteran status, sexual
orientation, or any other classification protected by Federal,
State or local law. Ntirety thanks all candidates for their interest; however, only
shortlisted candidates will be contacted.
Keywords: Ntirety, Georgetown , Senior Manager, Marketing, IT / Software / Systems , Austin, Texas
Click
here to apply!
|